The Power Of Daily Reminders (Rickey Henderson’s Un-Cashed $1m Check)

Baseball legend, Rickey Henderson, wanted to remind himself he “made it.”  He wanted, daily, to walk past the check for $1 million - from the Oakland A’s - marking the point his life changed forever.  And not just because of the amount of money, but because of the validation the check represented. So he framed … Continue reading The Power Of Daily Reminders (Rickey Henderson’s Un-Cashed $1m Check)

Thunder Is Good, But It’s The Lightning That Does The Work

Thunder is good, thunder is impressive, but it is lightning that does the work. - Mark Twain Make a loud noise. Talk a lot of talk. Be like thunder and everybody will hear you. Make your point by doing the work, effectively and efficiently. If they’re looking in the other direction they might miss it. … Continue reading Thunder Is Good, But It’s The Lightning That Does The Work

Podcast Of The Week: The Tangible ‘20s

Disclosure: to my non-financial markets friends, I offer you this insight first, and then for whoever else still cares, you’ll want to check out the podcast below.  One interpretation of the decade (still mostly) in front of us is that it might be like The Roaring ‘20s all over again. Advances in technology, low unemployment, … Continue reading Podcast Of The Week: The Tangible ‘20s

How Oasis Saved Their Bank Account With Autographs

Oasis once offered a refund to fans after a very hyped gig experienced some very frustrating technical difficulties.  The problem with the refund was… it was crazy expensive. Here’s how they turned bad news into a great story. The band found themselves on the hook for about 1 million pounds to some 20,000 people. Understanding … Continue reading How Oasis Saved Their Bank Account With Autographs

It Has To Be Eye-Catching Enough To Stop A Skimmer

I was scrolling Twitter and somebody had written, “start an epic adventure” but my brain thought it said, “start a pandemic.”  I’m glad I misread that. Starting pandemics is a touch on the dark side.  I’m also glad for the reminder of how important skimmability is.  Whatever we’re writing, make it eye-catching for the skimmers.  … Continue reading It Has To Be Eye-Catching Enough To Stop A Skimmer

Understanding Aspirations To Drive Sales

How you position your client's aspirations is the most critical driver of your sales.  This Ash Ambirge (the middle finger project) quote nails it, When the lottery wants to boost ticket sales, they don’t raise the odds. They raise the jackpot. Why? Because people don’t buy odds, they buy dreams.  What does your client want?  … Continue reading Understanding Aspirations To Drive Sales

Sunday Music: Jazz At Harvard with Wynton Marsalis

Did you know Wynton Marsalis’ Harvard lecture series, “Hidden in Plain View” is on YouTube? I didn't. Get some music. Get some philosophy. Get some of that Marsalis magic in your soul.  I was lucky enough to see him give a masterclass circa 2004. Now, I’ve seen my share of music masterclasses and most of them … Continue reading Sunday Music: Jazz At Harvard with Wynton Marsalis