Sarah Cooper is hysterical. She did the corporate thing before taking a shot at becoming a comedian, struggling, doubling down on the corporate job, and then eventually tripling down and breaking out as an artist. If you’re a creative with a side hustle, or a creative with a creative streak in your main hustle, Cooper’s … Continue reading Sarah Cooper On Her Superpower Of Being Funny
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The Power Of Daily Reminders (Rickey Henderson’s Un-Cashed $1m Check)
Baseball legend, Rickey Henderson, wanted to remind himself he “made it.” He wanted, daily, to walk past the check for $1 million - from the Oakland A’s - marking the point his life changed forever. And not just because of the amount of money, but because of the validation the check represented. So he framed … Continue reading The Power Of Daily Reminders (Rickey Henderson’s Un-Cashed $1m Check)
Thunder Is Good, But It’s The Lightning That Does The Work
Thunder is good, thunder is impressive, but it is lightning that does the work. - Mark Twain Make a loud noise. Talk a lot of talk. Be like thunder and everybody will hear you. Make your point by doing the work, effectively and efficiently. If they’re looking in the other direction they might miss it. … Continue reading Thunder Is Good, But It’s The Lightning That Does The Work
Sunday Music: Walk On
I’m on a Neil Young kick lately (this happens from time to time, probably a product of listening to tapes of him as a kid and thinking “I like this, but I don’t really get this,” and now I finally feel like I get it). “Walk On” was one of the first songs I really … Continue reading Sunday Music: Walk On
Podcast Of The Week: The Tangible ‘20s
Disclosure: to my non-financial markets friends, I offer you this insight first, and then for whoever else still cares, you’ll want to check out the podcast below. One interpretation of the decade (still mostly) in front of us is that it might be like The Roaring ‘20s all over again. Advances in technology, low unemployment, … Continue reading Podcast Of The Week: The Tangible ‘20s
Earn Your Fans (Bielsa At Leeds Edition)
When Marcelo Bielsa took over as head coach for Leeds, the first question he asked his players was “how much does a ticket cost?” The second question he asked was, “how much, per hour, does our average fan earn?” And so the first activity he coached his players through was to pick up litter in … Continue reading Earn Your Fans (Bielsa At Leeds Edition)
How Oasis Saved Their Bank Account With Autographs
Oasis once offered a refund to fans after a very hyped gig experienced some very frustrating technical difficulties. The problem with the refund was… it was crazy expensive. Here’s how they turned bad news into a great story. The band found themselves on the hook for about 1 million pounds to some 20,000 people. Understanding … Continue reading How Oasis Saved Their Bank Account With Autographs
It Has To Be Eye-Catching Enough To Stop A Skimmer
I was scrolling Twitter and somebody had written, “start an epic adventure” but my brain thought it said, “start a pandemic.” I’m glad I misread that. Starting pandemics is a touch on the dark side. I’m also glad for the reminder of how important skimmability is. Whatever we’re writing, make it eye-catching for the skimmers. … Continue reading It Has To Be Eye-Catching Enough To Stop A Skimmer
On (Electronically) Broken Windows And Staying Curious
I got a new (used) car, and I bought it on a rainy day. What don’t you do on a rainy day when you’re test driving a car? You don’t put the windows down. Driving the car a few days later, with the sun out and the magic of bluetooth music automatically piping through my … Continue reading On (Electronically) Broken Windows And Staying Curious
Understanding Aspirations To Drive Sales
How you position your client's aspirations is the most critical driver of your sales. This Ash Ambirge (the middle finger project) quote nails it, When the lottery wants to boost ticket sales, they don’t raise the odds. They raise the jackpot. Why? Because people don’t buy odds, they buy dreams. What does your client want? … Continue reading Understanding Aspirations To Drive Sales