Get outside your comfort zone.
You are here.
The growth is over there.
So, grow towards it little amoeba.
The superpower of creativity is being able to describe the outside.
When we can explain the opportunity of growth to our clients and ourselves, we create value.
We just need to find the words that turn the unchartered waters and sea monsters on the map into blue oceans full of trophy fish waiting to be caught.
Valuable creativity is clarifying the opportunity in the unknown.