This quote from Jacques Barzun sums up everything we do to educate our clients:
“The truth is, when all is said and done, one does not teach a subject: one teaches a student how to learn it.”
We don’t sell a product, we teach someone else how to use it.
We don’t offer a service, we teach someone else how it benefits them.
Be a teacher first. The products and services are just tools. It’s our job to teach our clients how and why to use them. That’s the path to creating value.