Don’t Teach Subjects, Teach Students

This quote from Jacques Barzun sums up everything we do to educate our clients:


“The truth is, when all is said and done, one does not teach a subject: one teaches a student how to learn it.”


We don’t sell a product, we teach someone else how to use it.


We don’t offer a service, we teach someone else how it benefits them.


Be a teacher first. The products and services are just tools. It’s our job to teach our clients how and why to use them. That’s the path to creating value.

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