Efficient Isn’t Always Effective

“You should do this.” 

That’s efficient. 

It’s specific and narrow and direct. 

But efficient isn’t always effective. 

Sometimes you have to write a poem about it. 

Inspire a person. 

Get under their skin. 

Blow it up. 

Burn it down. 

Rebuild it from the rubble. 

Efficient is good. 


Efficient isn’t always effective. 

h/t Meghaan Lurtz who I am quoting from my notes on a talk I heard her give