Black Friday is a term from the 1960s highlighting the beginning of the Christmas shopping season. It was an accounting reference for retailers going from “in the red” (i.e. losing money) to “in the black” (i.e. making money).
It’s a great business reminder.
What’s it cost to run your business?
What’s it take to make it profitable?
What are you running – a holiday to capitalize on, a parade to kick things off, a seasonal push? – to help keep things in the black?
Scooping up deals doesn’t have to be your thing, but any creative business owner knows carving out deals to drive profits is. Black Friday’s a great template to think about.
Find your business’ Black Friday and don’t hold back.