People need reminders. People need to go over the directions just one more time. Over and over. Not because they’re not smart, but because attention is fleeting.
As professionals, this is where we often come in and add some of our greatest value: we provide simple reminders and directions of what to do, how to think, and why it makes sense.
Whenever we’re outside of our area of expertise, we’re outside of our regular habits. Our attention drifts. Sometimes we need a nudge to get back on track.
Experts and professionals already have focus. Everyone else can use a little sometimes. Our job isn’t just to focus on problems, it’s to help others refocus on what matters so we can collectively solve them.