How Do You Write For People Who Don’t Read*

How do you write for people who don’t read?

You draw pictures. You make movies. You write songs. You start conversations.

Every job is a marketing job.

The purpose of marketing is to figure out how to cut through the noise and reach the audience.

You write for people who don’t read by coming up with anything other than what they think of as “stuff to read.”

*this was written for people who read.

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