Irish TV, 1965, the reporter asks Mic Jagger, “How do you compare your group with the Beatles?”
Watch the video and hear Mic’s “diplomatic” take, It’s a massive lesson in why “different” beats “better” (that’s for you marketing/brand people).
h/t Cole Shafer for sharing, who summarized it well in an older blog post with: “you only have competition if you choose to have competition. Refuse this choice. And, be so wildly uniquely yourself, that your would-be competitors are forced to make this choice, too.”
Ps. Cole ignored sports vs. arts as competition to make a brand point in that quote. He tackles sports on this LinkedIn post about the same Jagger interview (pun intended).