It Has To Be Eye-Catching Enough To Stop A Skimmer

I was scrolling Twitter and somebody had written, “start an epic adventure” but my brain thought it said, “start a pandemic.” 

I’m glad I misread that. Starting pandemics is a touch on the dark side. 

I’m also glad for the reminder of how important skimmability is. 

Whatever we’re writing, make it eye-catching for the skimmers. 

Or, as I like to call it, part of your editing process should be to go skimmy-dipping. 

It might be enough to get a casual skimmer to stop and actually read what you wrote. 

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