I was scrolling Twitter and somebody had written, “start an epic adventure” but my brain thought it said, “start a pandemic.”
I’m glad I misread that. Starting pandemics is a touch on the dark side.
I’m also glad for the reminder of how important skimmability is.
Whatever we’re writing, make it eye-catching for the skimmers.
Or, as I like to call it, part of your editing process should be to go skimmy-dipping.
It might be enough to get a casual skimmer to stop and actually read what you wrote.