Just Starting Out? Set An Output Goal (Not an Outcome Goal)

A piece of Joss Spector advice for when you’re just starting out doing something new:

Set an output goal, not an outcome goal. 

Pick something totally in your control to start with. 

You can’t get 100 followers OR sales OR commitments. 

You can make 100 issues OR songs OR cold calls. 

You’ll still have to tweak what you do with the output and the feedback it gets, but don’t let a lack of hoped-for results sandbag a process you still need to figure out. 

Listen to “How I Built My Creative Entrepreneur Business” on Spector’s I Want To Know podcast.