Everybody wants to solve for pain points.
Got a headache? Take these pills! Need a problem solved? Just call us!
The highest margin, most attractive products, and services solve for pride points too.
Want to look cool? Beautiful? Smart? Then you should use these, wear that, and show off this in public!
Solving for pain, stress, and frustration is always valuable. People will pay good money to not have to worry about stuff.
Solving for pride, boosting ego, and delivering luxury are always really valuable. People will pay more than good money to feel they positively stand out from the pack.
If you’re a commodity product or service provider you can stop at the pain point. Just make sure you’re among the cheapest options and call it a day.
If you’re a luxury product or service provider you’re already all-in on pride. There’s no pain beyond wallet pain in the highest of high-end.
If you’re somewhere in between however, and most of us are, there’s even better news. We can address them both. We don’t just want to talk about the pain we help relieve, we want to explain the pride felt by people who we serve too.
Take a look at what you’re doing and check for the pain points and pride points your work addresses. If you’re not actively explaining both, figure out how.
And if you’re at a loss or have something cool to tell me about how you already address both, send me an email.