This is the big idea:
“The soul of the business is when you combine the story and the spreadsheet in a way that you have a viable growing business with viable growing people, in a community that is also viable.” – Rishad Tobaccowala
Rishad Tobaccowala’s making the rounds for his book, Restoring The Soul Of Business. He’s an incredible thinker and communicator. Anyone who cares about the future of capitalism, about running a business, about being good citizens and not just good consumers should pay attention to his work.
Check out his interview on episode 135 of the “Follow Your Different” podcast.