Joseph Pine explained (over twenty years ago!) how experiences are the link between modern companies and the customers. His work is still incredibly relevant today. He coined the idea of “mass customization,” built a framework for turning services into experiences, and explained the role authenticity plays in the best run businesses of the 2000s. This is essential information for any professional.
With a new edition of The Experience Economy out now, check out his interview with Michael Covel (Trend Following Podcast ep. 823) for a refresher and/or an introduction to all of his work.
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