It’s good life advice and better business advice.* Via James Clear,
Raise your ambitions. Lower your expectations.
The higher your ambitions, the bolder your actions.
The lower your expectations, the greater your satisfaction.
Achieve more and be happy along the way.
*on the business advice “why would I lower my expectations” question you’re inevitably asking:
Expectations should be reduced to the core idea/experience/product/service that supports our ambitions.
If the expectations in any way undermine the success of the ambitions, they’re too low.
But, if the expectations become too much of a focal point so that they distract from the ambitions, they’re too high.