Podcast Of The Week: A Customer Acquisition Cost Masterclass With Jessi Pujji

Jessi Pujji knows a thing or two about customer acquisition. He’s a Jedi at social media marketing and has worked with some of the largest modern direct-to-consumer brands to help create and execute on their campaigns. Pujji showed up on the Founder’s Field Guide Podcast (ep. 27) with Patrick O’Shaughnessy this week and gave an … Continue reading Podcast Of The Week: A Customer Acquisition Cost Masterclass With Jessi Pujji

The Pressure Is On (For All Modern Brands)

Ernest Wilkins said the following about the reality modern brands face, and it’s especially true for the individual creators, start-ups, and small businesses of the world: No matter the time of year, the public expects marketers and brands to have a cohesive and compelling message that aligns with each brand’s identity. That means for the … Continue reading The Pressure Is On (For All Modern Brands)

Podcast Of The Week: How Stories Create Enduring Value With Park Howell

Park Howell is an advertising and branding legend with decades of experience. I’m extra drawn to him for two reasons. For one, he survived the transition to online marketing 20ish ago and succeeded on both sides. The guy knows how to adapt and succeed. For the other, his work focuses on the primal connection we … Continue reading Podcast Of The Week: How Stories Create Enduring Value With Park Howell

How To Quickly Clarify Your Messaging With And, But, Therefore

“And, But, Therefore” (or ABT) is an easy-to-use storytelling trick to help us quickly clarify our messaging. Here’s an example of how it works from Crown Royal: Jack and Jill went up a hill to fetch a pail of water. Jack fell down and broke his Crown Royal and now Jill is dating some guy … Continue reading How To Quickly Clarify Your Messaging With And, But, Therefore