Jessi Pujji knows a thing or two about customer acquisition. He’s a Jedi at social media marketing and has worked with some of the largest modern direct-to-consumer brands to help create and execute on their campaigns. Pujji showed up on the Founder’s Field Guide Podcast (ep. 27) with Patrick O’Shaughnessy this week and gave an … Continue reading Podcast Of The Week: A Customer Acquisition Cost Masterclass With Jessi Pujji
Tag: advertising
Chekhov On Showing And Not Just Telling
Playwright Anton Chekhov knew a thing or two about showing his audience an idea without explicitly telling them. He said, Don't tell me the moon is shining; show me the glint of light on broken glass. When it comes to our own work, we don’t want to use the cold, blunt jargon of our professions. … Continue reading Chekhov On Showing And Not Just Telling
The Pressure Is On (For All Modern Brands)
Ernest Wilkins said the following about the reality modern brands face, and it’s especially true for the individual creators, start-ups, and small businesses of the world: No matter the time of year, the public expects marketers and brands to have a cohesive and compelling message that aligns with each brand’s identity. That means for the … Continue reading The Pressure Is On (For All Modern Brands)
Referral Means Reference
Take a second and think about this: the act of referring a professional, their product, or their service, is the same as providing a reference. As professionals, if we want more referrals, we want to think about them as references. Getting the framing right can make all the difference in generating more business. In customer … Continue reading Referral Means Reference
Podcast Of The Week: How Stories Create Enduring Value With Park Howell
Park Howell is an advertising and branding legend with decades of experience. I’m extra drawn to him for two reasons. For one, he survived the transition to online marketing 20ish ago and succeeded on both sides. The guy knows how to adapt and succeed. For the other, his work focuses on the primal connection we … Continue reading Podcast Of The Week: How Stories Create Enduring Value With Park Howell
How To Quickly Clarify Your Messaging With And, But, Therefore
“And, But, Therefore” (or ABT) is an easy-to-use storytelling trick to help us quickly clarify our messaging. Here’s an example of how it works from Crown Royal: Jack and Jill went up a hill to fetch a pail of water. Jack fell down and broke his Crown Royal and now Jill is dating some guy … Continue reading How To Quickly Clarify Your Messaging With And, But, Therefore
Pain Points And Pride Points
Everybody wants to solve for pain points. Got a headache? Take these pills! Need a problem solved? Just call us! The highest margin, most attractive products, and services solve for pride points too. Want to look cool? Beautiful? Smart? Then you should use these, wear that, and show off this in public! Solving for pain, … Continue reading Pain Points And Pride Points
The Two Sides Of Marketing
Embedded in Mark Ritson’s take on the 90-year-old influencer who took on AT&T, is this gem about the two meanings of the word “marketing.” Preach: Like dusting or winding up, marketing is a contronym. It means two contradictory things at the same time. Yes, marketing is about communicating and persuading and influencing. But all too … Continue reading The Two Sides Of Marketing
This 90-Year Old Influencer Has An Attention Capturing Hack For You
For all of the BS marketing strategy pieces we read about (sorry, but I’m dragging you into this with me), we need a story like the one I’m about to share to bring us back to basics. It reminds us to pick our heads up out of the weeds, look to where we want to … Continue reading This 90-Year Old Influencer Has An Attention Capturing Hack For You
The Power Of Bold Marketing Statements With Rick Bennett
Rick Bennett is the king of guerrilla warfare marketing. He’s bold and aggressive in his style. Maybe that’s not the vibe most of us want to channel all of the time, but his stuff works and we can learn from it. He made his mark by helping take Oracle from $15 million to $1 billion … Continue reading The Power Of Bold Marketing Statements With Rick Bennett