Breaking News: Human Nature Still Hasn’t Changed

So you think the world is changing? Well, humans aren’t changing nearly as much as whatever breaking/viral social moment or techno-gadget would have you think. Here’s advertising legend Bill Bernbach on the timelessness of humanity (emphasis added): Human nature hasn’t changed for 1 billion years. It won’t even vary in the next billion years. Only … Continue reading Breaking News: Human Nature Still Hasn’t Changed

You’re Not That Great (A Motivational Post)

You’re not that great. Don’t take it the wrong way, I’m not that great either, but there’s a subtle point here. Overconfidence is a problem we - and the people we seek to serve - all suffer from. The good news is that just knowing it exists can help us deal with it. Organizational Psychologist … Continue reading You’re Not That Great (A Motivational Post)

Brand Building 101: Habits Are Good, Rituals Are Great

We talk about products, services, and brands all of the time. But, if we really want to go deeper, if we really want to drive better results, we need to talk about habits and rituals too. Habits and rituals are essential to the stories our customers tell themselves about what it is we do. Let’s … Continue reading Brand Building 101: Habits Are Good, Rituals Are Great

Stop Putting People On Treadmills With Your Marketing: Make It Easy, Make It About Them

People are, by design, not going to listen to us about our businesses, products, ideas, etc. People will, however, listen intently to whatever is going through their own heads - because that’s how survival works. We all scan our environment for things that will help us survive or thrive and tune everything else down or … Continue reading Stop Putting People On Treadmills With Your Marketing: Make It Easy, Make It About Them