Podcast Of The Week: McRaney Thinks Even Billionaires Aren’t So Smart

David McRaney’s a household name around here. I’ve got several years worth of regular check-ins on his work if you're interested. But if you don’t know him, this is easily one of the best interviews I’ve ever heard him give.  Bogumil Baranowski had McRaney on the Talking Billions podcast - so of course the financial … Continue reading Podcast Of The Week: McRaney Thinks Even Billionaires Aren’t So Smart

Breaking News: Human Nature Still Hasn’t Changed

So you think the world is changing? Well, humans aren’t changing nearly as much as whatever breaking/viral social moment or techno-gadget would have you think. Here’s advertising legend Bill Bernbach on the timelessness of humanity (emphasis added): Human nature hasn’t changed for 1 billion years. It won’t even vary in the next billion years. Only … Continue reading Breaking News: Human Nature Still Hasn’t Changed

Brand Building 101: Habits Are Good, Rituals Are Great

We talk about products, services, and brands all of the time. But, if we really want to go deeper, if we really want to drive better results, we need to talk about habits and rituals too. Habits and rituals are essential to the stories our customers tell themselves about what it is we do. Let’s … Continue reading Brand Building 101: Habits Are Good, Rituals Are Great