Stop Putting People On Treadmills With Your Marketing: Make It Easy, Make It About Them

People are, by design, not going to listen to us about our businesses, products, ideas, etc. People will, however, listen intently to whatever is going through their own heads - because that’s how survival works. We all scan our environment for things that will help us survive or thrive and tune everything else down or … Continue reading Stop Putting People On Treadmills With Your Marketing: Make It Easy, Make It About Them

They Don’t Want More Choice, They Want More Confidence In Their Choices

“We showed the client 3 different options, all of the variables, and said we have the supporting evidence which we can share whenever they are interested. And then nothing happened. They’re still thinking it over I guess.” Sound familiar? We’ve all been there. The goal is to be there less. This quote hits pretty hard … Continue reading They Don’t Want More Choice, They Want More Confidence In Their Choices

Podcast Of The Week: Psychology, Money, And What It Means To Be A Writer With Morgan Housel

Well, I really slipped on my podcast consumption this week… but! Morgan Housel with Barry Ritholtz on the Masters in Business podcast was not to be missed. Housel talks about his new book (The Psychology of Money, out now), why learning to think outside the box helps you work better inside the box, and how … Continue reading Podcast Of The Week: Psychology, Money, And What It Means To Be A Writer With Morgan Housel

Podcast Of The Week: “Deterministic Thinkers In A Probabilistic World,” Or “When JP Met Rory”

Sometimes you just want to hear two of your favorite people hang out with each other.* James O’Shaughnessy had a nearly two-hour talk with Rory Sutherland on the Infinite Loops Podcast this week. O’Shaughnessy is an OG quant investor/behavioral psychology fanatic/philosopher/et al, and Sutherland is one of the greatest (and most entertaining) marketing minds of … Continue reading Podcast Of The Week: “Deterministic Thinkers In A Probabilistic World,” Or “When JP Met Rory”

Three Steps To Harness The Power Of Belonging

There’s power in belonging to a group. There’s power in knowing “people like us do things like this.” Annie Duke has some feedback on how to advise people who are struggling to make decisions in uncertain times. Duke says above all, remember the power of identifying with a tribe. Here are three steps to harness … Continue reading Three Steps To Harness The Power Of Belonging

Staying Optimistic (COVID-19/USWNT Edition)

I was with 26,499 other people to watch the US Women’s National Soccer Team last night. There were extra announcements to be aware of the current health risks. There were hand sanitizing stations everywhere. And, there were a lot of people, families, and workers enjoying a March evening match. There are headlines. There are real … Continue reading Staying Optimistic (COVID-19/USWNT Edition)

You Don’t Have To Believe Everything You Think: Getting Comfortable With Uncertainty

Howard Marks said in “On The Couch,” That’s one of the crazy things: in the real world, things generally fluctuate between “pretty good” and “not so hot.” But in the world of investing, perception often swings from “flawless” to “hopeless.” We can swap “investing” out for anything where we put expectations on the future, from … Continue reading You Don’t Have To Believe Everything You Think: Getting Comfortable With Uncertainty