Going From Social Media To Social Media Driven Business

The modern creator's dilemma: social media is a great way to find and connect with customers, patrons, and fans. But (and it’s a BIG but), all the platforms kind of suck for monetizing your work. Everything is supposed to be… free. That’s not exactly synonymous with profitable. Plus, when we say ALL the platforms, we’re … Continue reading Going From Social Media To Social Media Driven Business

He Made A Few Billion, But Wanted To Talk About The Knicks

Coinbase made its public markets debut as a $100 billion dollar listing last week. Fred Wilson and his firm, Union Square Ventures, helped lead their Series A back in 2013. They turned 5 million into almost $5 billion over that period of time. The day Coinbase went public - what was Fred thinking about besides … Continue reading He Made A Few Billion, But Wanted To Talk About The Knicks

Podcast Of The Week: Don’t Just Market A Company, Market A Movement

Think of any founder you’re impressed by. When they talk about their company, they talk about way more than profits and projections, they talk about the movement their company is a part of. Telling the story of a movement is its own form of marketing. We see it when Elon Musk talks about fossil fuels … Continue reading Podcast Of The Week: Don’t Just Market A Company, Market A Movement

Brands Are Built Today By Those Who Know What They Want To Be Known For Tomorrow

Great brands don’t just have it easier. Great brands have already had it hard. Now, after they’ve done the work to build their reputations, they get the benefits* that come with the territory. Disney can sell more superhero and princess costumes because of all the work across media that came before. Netflix can put out … Continue reading Brands Are Built Today By Those Who Know What They Want To Be Known For Tomorrow