Knowing when to use better vs different comparisons, or apples to apples vs. apples to 8-balls, is knowing how to market for market share. It’s also how, as consumers of products and information, we can understand how we are being marketed to. Let’s get critical. If you want to make a comparison, talk about how … Continue reading Apples And 8-Balls, Better Vs. Different, And Marketing For Market Share
Your business has an age. Treat it accordingly. A baby needs 24/7 care, can’t do anything for themselves and is wholly unpredictable. It’s the idea on paper where you’re asking “maybe this will work” but any number at this stage is largely irrelevant. Toddlers require even more resources. Nothing of material value is coming out … Continue reading How Old (In Human Years) Is Your Business?
Marie Forleo was having a hard time getting traction writing her blog posts in the early 2000s. Not only was it hard to just sit and write, but she’d made it harder by getting a puppy - and who has the time for all of this stuff anyway? She turned on a webcam to give … Continue reading Marie Forleo Didn’t Have “Puppy Webcam” In Her Vision Statement (And Her Career Still Took Off)