Inertia can be a bitch. “Inertia is the tendency of consumers to adhere to their existing habits or actions even when presented with a superior alternative.” To anyone selling anything they genuinely believe in who has been smacked down by the inertia of the people across the table - you know the pain. Here’s some … Continue reading Inertia: 100% That Bitch
Tag: change
Escaping The Old > Finding The New
John Maynard Keynes had bars. Emphasis added: The difficulty lies, not in the new ideas, but in escaping the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds. New and novel aren’t hard. Change, adaptation, and evolution, they’re the tricky part. It’s one thing … Continue reading Escaping The Old > Finding The New