I steal (and credit!) a lot of stuff from Josh Spector. This means I’m extra excited he finally has launched a podcast. Check out “I Want To Know” wherever fine podcasts are streamed. I really liked the episode about finding the “right clients.” There is no business this doesn’t apply to. https://www.youtube.com/watch?v=eeQIpsIfAR4
The last rule and footnote on Sister Corita Kent’s “Immaculate Heart College Art Department Rules” call for: Breaking all of the old rulesMaking new rules That’s life, right? Learn the rules. Learn how and why to break them. Make new ones. Repeat.
Kyla Scanlon shared Sister Corita Kent’s “Immaculate Heart College Art Department Rules” and they’re print-out-and-hang-on-the-wall good. Here they are: Rule 1 - Find a place you trust and then try trusting it for a while. Rule 2 - General duties of a student: pull everything out of your teacher, pull everything out of your fellow … Continue reading Rules, Rules, And More Rules
Terry O’Reilly’s Under The Influence podcast does a very interesting dive into “green” marketing. He looks at where it started, how it's changed, and gives some ideas for marketers in 2022 to stay relevant in a quickly shifting space. These are the stories that move markets, pay attention.
David Egger’s book, The Every, has this gem of a sentence: Subjectivity is just objectivity waiting for data. While there’s some truth here, Eggers wants us to be careful about taking all subjectivity to a data-dependent end state. Because if all we do is quantify rather than qualify, we might suck all the fun out … Continue reading Subjectivity Is Just Objectivity Waiting For Data
Burger King invented The Whopper back in 1957. It was THE specialty burger for 10 years. Until McDonald’s introduced The Big Mac in 1967. Find something that works. Put your spin on it. Get out there and compete. Isn’t business a beautiful thing?
Texas had a littering problem. People were chucking stuff out of their windows while driving and it was making a mess. In 5 years they achieved a 75% decline in littering. Here’s what they did. They painted a clear picture of what was going on and what needed to be done. They pointed at shared … Continue reading Don’t Mess With Texas
Matthew Ball’s book is finally out (and if you want to see me obsessing over things I’ve learned from his thinking on media, tech, business, etc. click here). The metaverse - or this second plane of real-time virtual reality - is not just early 90s science fiction anymore. The tech is upon us, the building … Continue reading Podcast Of The Week: Matthew Ball Metaverse Podcast Tour
Conviction is a great motivator. If you really believe in what you’re saying, you can inspire. But, don’t lose the nuance either. If it’s too simple and there are any logical cracks for doubt to creep in, you’d better be ready. And, if someone else is trying to inspire you but lost sight of the … Continue reading JD Salinger On Conviction As A Motivator
The more mundane the task, the more important it is to understand why we’re doing it. You can ask a person to file a report daily. If they come to believe it’s a box to be checked for a manager’s quota and little more, don’t expect unshakeable compliance. If, however, they understand why that report … Continue reading Why We Need Why’s