What Mode Are You In – Preacher, Prosecutor, Or Politician?

One of Philip Tetlock’s big ideas* is that we are typically operating in one of three modes when expressing or receiving an idea. Being aware of these can dramatically change the approach we take for ourselves and our audience. The three modes (and a quick explanation of each) are: Preacher - we hold a fundamentally … Continue reading What Mode Are You In – Preacher, Prosecutor, Or Politician?

Podcast Of The Week: Jim Collins With Tim Ferriss (Round 2)

Mr. Good to Great himself, the only and only Jim Collins sat to talk with Tim Ferriss for a second interview. Nothing is rehashed, this is as fascinating as the first. People, business, culture, learning, mentorship - it’s all here. You even get to witness Collins, who doesn’t do a lot of these interviews, start … Continue reading Podcast Of The Week: Jim Collins With Tim Ferriss (Round 2)

Plans Are Worthless But Planning Is Everything

Everything was written down. Everything was blocked out on the calendar. Everything was perfect. And then it all went to hell. It started in the morning as a ripple, and it crashed into the evening like a tidal wave. What. A. Plan. Have kids? A job? Both? You know how true this is. Dwight D. … Continue reading Plans Are Worthless But Planning Is Everything

You Pay For Bad Habits Later, You Pay For Good Habits Now

It’s the beginning of the year, so working on good habits and shedding bad ones are on everybody’s minds. It should be simple, but it’s not. Whether we’re helping clients with their habits or working on our own, we need to be able to tell the good from the bad to keep our focus in … Continue reading You Pay For Bad Habits Later, You Pay For Good Habits Now

Compared To What? A Lesson In Price Setting And Price Comparisons

Nobody knows what anything costs. I mean, we (hopefully) know what we pay when we click “buy now,” but our conscious awareness of “good deal” and “bad deal” are, on average, abysmal. Here’s how we can use this lack of intuitive sensibility to our advantage. Obligatory disclaimer: This knowledge, first and foremost, is to not … Continue reading Compared To What? A Lesson In Price Setting And Price Comparisons

Do Something They Can’t Or Won’t Do Because It’s Hard

“The trick to brand strategy is to do something others can’t or won’t because it’s really hard.” -Scott Galloway The questions: what won’t others do, what do they think is really hard, what would really separate us from someone else in a comparable position or field? Some examples: Apple making a delightfully usable and intuitive … Continue reading Do Something They Can’t Or Won’t Do Because It’s Hard