Malcolm Gladwell’s at it again. If you grew up with/raised kids on Disney (and Disney princesses, and the like), you’ll want to pay attention to this one. The Little Mermaid, in the traditional sense, is a queer allegory. In the Disney sense it's an abuse of the understanding of contract law. In a cultural sense … Continue reading Podcast Of The Week: The Little Mermaid Was Wrong
Do They Like Your Business’ Story Or Do They Love It?
How much more valuable is a business that people “love” compared to one that they “just like?” Intuitively, being loved tends to be worth a lot more than just being liked. Love, or the more academic term: “affinity,” is an intangible asset that generates customer loyalty, engagement, and share-ability. When we’re building our own businesses, … Continue reading Do They Like Your Business’ Story Or Do They Love It?