Stop Putting People On Treadmills With Your Marketing: Make It Easy, Make It About Them

People are, by design, not going to listen to us about our businesses, products, ideas, etc. People will, however, listen intently to whatever is going through their own heads - because that’s how survival works. We all scan our environment for things that will help us survive or thrive and tune everything else down or … Continue reading Stop Putting People On Treadmills With Your Marketing: Make It Easy, Make It About Them

Podcast Of The Week: “Deterministic Thinkers In A Probabilistic World,” Or “When JP Met Rory”

Sometimes you just want to hear two of your favorite people hang out with each other.* James O’Shaughnessy had a nearly two-hour talk with Rory Sutherland on the Infinite Loops Podcast this week. O’Shaughnessy is an OG quant investor/behavioral psychology fanatic/philosopher/et al, and Sutherland is one of the greatest (and most entertaining) marketing minds of … Continue reading Podcast Of The Week: “Deterministic Thinkers In A Probabilistic World,” Or “When JP Met Rory”

Podcast of the Week: Rory Sutherland

For non-marketing industry people in particular, the Marketing Week Meets Podcast is worth subscribing to. Any time you can get an extended discussion from Rory Sutherland you will learn something smart, something funny, and something that will you make you slightly more dangerous next time you're figuring out how to present something. https://www.marketingweek.com/2019/05/02/marketing-week-meets-rory-sutherland/ Based on … Continue reading Podcast of the Week: Rory Sutherland

Podcast of the Week: Dan Ariely is Predictably Entertaining

Dan Ariely was on the Capital Allocators Podcast this week talking all things behavioral psychology and rationality (with some serious tie-ins to investing, obviously too). Hear him discuss the signaling value of saving vs. spending, and the finer points of incentive compensation at work (formal settings) and in personal relationships (informal settings), amongst other things. … Continue reading Podcast of the Week: Dan Ariely is Predictably Entertaining

How To Be Less Blockbuster And More Netflix

Blockbuster should have blocked-out Netflix. They created a network of national video-rental stores, bringing convenience (and millions of frustrated “I can’t decide” Friday night moments) to America. Their eventual downfall? The late fee. Fortunately for us, their demise and Netflix’s rise is full of teachable moments.    Nobody liked late fees. No one. Well, no one except for … Continue reading How To Be Less Blockbuster And More Netflix