Do you have any idea what it feels like to be right? Of course you do. It’s pretty awesome isn’t it? Now, what about to feel… not right? What about confused, like when you can’t quite follow what’s going on? That sucks. Turns out this feeling of knowing is a big deal. It impacts when … Continue reading The Feeling Of Uncertainty Sucks
Tag: evolutionary biology
Stop Putting People On Treadmills With Your Marketing: Make It Easy, Make It About Them
People are, by design, not going to listen to us about our businesses, products, ideas, etc. People will, however, listen intently to whatever is going through their own heads - because that’s how survival works. We all scan our environment for things that will help us survive or thrive and tune everything else down or … Continue reading Stop Putting People On Treadmills With Your Marketing: Make It Easy, Make It About Them
Podcast Of The Week: “Deterministic Thinkers In A Probabilistic World,” Or “When JP Met Rory”
Sometimes you just want to hear two of your favorite people hang out with each other.* James O’Shaughnessy had a nearly two-hour talk with Rory Sutherland on the Infinite Loops Podcast this week. O’Shaughnessy is an OG quant investor/behavioral psychology fanatic/philosopher/et al, and Sutherland is one of the greatest (and most entertaining) marketing minds of … Continue reading Podcast Of The Week: “Deterministic Thinkers In A Probabilistic World,” Or “When JP Met Rory”
The Greatest Enemies Are Fear And Panic
In the wake of a world gone coronavirus crazy, Broyhill Asset Management shared this excerpt from the US Army Survival Manual. It applies to all of us, in all walks of life, dealing with all types of uncertain situations: The greatest enemies in a combat survival and evasion situation are fear and panic. If uncontrolled, … Continue reading The Greatest Enemies Are Fear And Panic
My Dog’s Fear Of Rain And How History Gets Things Wrong
My dog Otis loves to go outside but hates the rain. On a normal day, he bolts out of the door and into our backyard. On a rainy day, he bolts outside but freezes on the porch as soon as he senses nature’s cruel trick. His fear of wetness is crippling. For at least 24 … Continue reading My Dog’s Fear Of Rain And How History Gets Things Wrong
Ignore What They Say, Focus On How They Feel
Marketing legend Rory Sutherland says if we truly want our businesses to be client focused, we should ignore what people say and focus on what they feel. He goes on to makes the example of a restaurant. Why do people go out to eat? Because they’re hungry? People go to restaurants for social, convenience, and/or a … Continue reading Ignore What They Say, Focus On How They Feel
Podcast of the Week: Rory Sutherland
For non-marketing industry people in particular, the Marketing Week Meets Podcast is worth subscribing to. Any time you can get an extended discussion from Rory Sutherland you will learn something smart, something funny, and something that will you make you slightly more dangerous next time you're figuring out how to present something. https://www.marketingweek.com/2019/05/02/marketing-week-meets-rory-sutherland/ Based on … Continue reading Podcast of the Week: Rory Sutherland
Podcast of the Week: Dan Ariely is Predictably Entertaining
Dan Ariely was on the Capital Allocators Podcast this week talking all things behavioral psychology and rationality (with some serious tie-ins to investing, obviously too). Hear him discuss the signaling value of saving vs. spending, and the finer points of incentive compensation at work (formal settings) and in personal relationships (informal settings), amongst other things. … Continue reading Podcast of the Week: Dan Ariely is Predictably Entertaining
How To Be Less Blockbuster And More Netflix
Blockbuster should have blocked-out Netflix. They created a network of national video-rental stores, bringing convenience (and millions of frustrated “I can’t decide” Friday night moments) to America. Their eventual downfall? The late fee. Fortunately for us, their demise and Netflix’s rise is full of teachable moments. Nobody liked late fees. No one. Well, no one except for … Continue reading How To Be Less Blockbuster And More Netflix
The Upside of Stress
In The Upside of Stress by Kelly McGonigal Ph.D., she explains the phenomena of mindset blindness. Imagine the windshield on your car. When you’re driving, how often are you thinking about the windshield itself? Pretty rarely, right? Our mindset, which we can think of as the core beliefs that inform how we see the world, is a lot … Continue reading The Upside of Stress