Stop Putting People On Treadmills With Your Marketing: Make It Easy, Make It About Them

People are, by design, not going to listen to us about our businesses, products, ideas, etc. People will, however, listen intently to whatever is going through their own heads - because that’s how survival works. We all scan our environment for things that will help us survive or thrive and tune everything else down or … Continue reading Stop Putting People On Treadmills With Your Marketing: Make It Easy, Make It About Them

They Don’t Want More Choice, They Want More Confidence In Their Choices

“We showed the client 3 different options, all of the variables, and said we have the supporting evidence which we can share whenever they are interested. And then nothing happened. They’re still thinking it over I guess.” Sound familiar? We’ve all been there. The goal is to be there less. This quote hits pretty hard … Continue reading They Don’t Want More Choice, They Want More Confidence In Their Choices

Podcast Of The Week: “Deterministic Thinkers In A Probabilistic World,” Or “When JP Met Rory”

Sometimes you just want to hear two of your favorite people hang out with each other.* James O’Shaughnessy had a nearly two-hour talk with Rory Sutherland on the Infinite Loops Podcast this week. O’Shaughnessy is an OG quant investor/behavioral psychology fanatic/philosopher/et al, and Sutherland is one of the greatest (and most entertaining) marketing minds of … Continue reading Podcast Of The Week: “Deterministic Thinkers In A Probabilistic World,” Or “When JP Met Rory”

You Don’t Have To Believe Everything You Think: Getting Comfortable With Uncertainty

Howard Marks said in “On The Couch,” That’s one of the crazy things: in the real world, things generally fluctuate between “pretty good” and “not so hot.” But in the world of investing, perception often swings from “flawless” to “hopeless.” We can swap “investing” out for anything where we put expectations on the future, from … Continue reading You Don’t Have To Believe Everything You Think: Getting Comfortable With Uncertainty

Podcast Of The Week: Con Artists For Charity

What can con artists teach charities about raising funds? What can con artists teach any of us about asking for assistance, a sale, to join a group, etc.? Quite a bit. Check out “How To Convince People To Give You Money” on the How To with Charles Duhigg podcast. A quick note on why this … Continue reading Podcast Of The Week: Con Artists For Charity

Podcast Of The Week: Unleashing Human Potential With Talentism CEO Jeff Hunter

If you lead, coach, or manager, Jeff Hunter is someone you need to pay attention too. There will be posts from this episode this week, I am certain. Hunter goes beyond "why" and well into "what" and "how" to do it. If you believe in a better at work experience for your people, this is … Continue reading Podcast Of The Week: Unleashing Human Potential With Talentism CEO Jeff Hunter

Podcast Of The Week: A Flower Is Just A Weed With A Marketing Budget

Rory Sutherland is this week's EconTalk interview. The focus is his book, Alchemy, but they veer off into all sorts of related tangents like market efficiencies, intermediaries, and Freud. Lest that sound too heavy, Sutherland explains everything with comments like, "a flower if effectively a weed with a marketing budget," as he delves into evolutionary … Continue reading Podcast Of The Week: A Flower Is Just A Weed With A Marketing Budget