Tag: Facebook

Podcast Of The Week: A Customer Acquisition Cost Masterclass With Jessi Pujji

Jessi Pujji knows a thing or two about customer acquisition. He’s a Jedi at social media marketing and has worked with some of the largest modern direct-to-consumer brands to help create and execute on their campaigns. Pujji showed up on the Founder’s Field Guide Podcast (ep. 27) with Patrick O’Shaughnessy this week and gave an … Continue reading Podcast Of The Week: A Customer Acquisition Cost Masterclass With Jessi Pujji →

Podcast Of The Week: From Concept To Product To Scale

Patrick O'Shaughnessy sat down with Kevin Systrom and Mike Krieger, co-founders of Instagram, for a wide ranging conversation covering everything from coming up with new ideas, to learning to fly, to being coffee obsessed. This is not the How I Built This episode (which is also very good) or a tell-all about the Facebook acquisition, … Continue reading Podcast Of The Week: From Concept To Product To Scale →

Podcast of the Week: The Opposite of Distraction isn’t Focus, it’s Traction

Nir Eyal is making the rounds promoting his new book, Indistractable. His behavioral design work is fascinating (see also Hooked: How to Build Habit-Forming Products), and lends a lot of credibility to why we should pay attention to this new book. Eyal applies the same methods that get us hooked to our smartphone vibrations and … Continue reading Podcast of the Week: The Opposite of Distraction isn’t Focus, it’s Traction →

Podcast of the Week: Understanding the China, Tech, and Trade Drama

Exponent episode 171, "An Intra-West Debate," asks if the central debate of the trade war is to get more favorable terms for the west, or to fundamentally undo the east-west integration? If tech itself is fundamentally free of values (think of it as a tool), while cultures inherently have values that they use tech for, … Continue reading Podcast of the Week: Understanding the China, Tech, and Trade Drama →

How Instagram “Hired Up” On Their Way To 1 Billion Users

Kevin Systrom, founder of Instagram and all-around talented innovator, gave Tim Ferriss some inspiring hiring advice. He said when looking to add someone to his team or company, he would strive to only hire people that were smarter, more experienced, and more talented than him. Gauging by Instagram’s success, it seems to have served them pretty … Continue reading How Instagram “Hired Up” On Their Way To 1 Billion Users →

The Future Of Services is More Personalized, More Private, and More Purposeful

In a world saturated by information, where good stories and useful data are buried between the bylines, how are we supposed to get our message across to our clients, let alone our prospective clients? It’s simple, but not easy: we build our relationships personalized-brick by personalized-brick. Our modern understanding of “social” is in the process … Continue reading The Future Of Services is More Personalized, More Private, and More Purposeful →

What Can Blueface’s Rise To Fame Teach Us About Marketing? A Lot.

Blueface was relatively unknown in early 2018. By early 2019 he had a top ten song on Billboard and was seemingly everywhere. What makes him most interesting is how his musical fame is only modestly tied to music, or about “25%” by his own estimate. The rest? “Marketing, promotion, being yourself.” This isn’t just a … Continue reading What Can Blueface’s Rise To Fame Teach Us About Marketing? A Lot. →

Podcast of the Week: Apple and Anti-Trust (Plus Some Book Recommendations)

In a surprise return, Exponent put up its first episode in months last week. Mostly focusing on concepts from Ben's Stratechery post, "Anti-Trust, the App Store, and Apple," they work through a number of concepts that matter a whole lot for other platform businesses, developers, consumers, and politicians. Understanding the business model, the value they … Continue reading Podcast of the Week: Apple and Anti-Trust (Plus Some Book Recommendations) →