Want to give your work away for free to broke clients? That’s the power of charity. And the reason it doesn’t scale without proper donors. If your business requires donors to give free work to broke clients, you might actually be running a charity, and you probably need to think about scale in a non-traditional … Continue reading Scalable Offers For Scalable Clients
Tag: marketing
Podcast Of The Week: Rick Rubin And Rory Sutherland
How many times have I talked about Rick Rubin? Click here. One of my favorite producers of all time. The guy knows how to LISTEN. What about Rory Sutherland? Click here. One of my favorite marketers. Modern David Ogilvy. And a source of so much behavioral economics and evolutionary psychology - I so adore him. … Continue reading Podcast Of The Week: Rick Rubin And Rory Sutherland
Is Your Work An Octopus Or A Swordfish?
Is your work (or your content, or your art, or…) an octopus or a swordfish? I got this expression from Amanda Goetz and I love it. A swordfish is a singular point. It’s one and done. It’s me writing this post on a blog nobody comes to.* It’s fine to make for the sake of … Continue reading Is Your Work An Octopus Or A Swordfish?
Get Down On It: August 18, 2023 Edition
A weird thing is happening. I'm doing all sorts of "stuff" and the whole "don't forget to tell people about it" thing isn't my strong suit. This post is an attempt to try to rectify that. I may do this once a week going forward. If you have thoughts for or against this, get at … Continue reading Get Down On It: August 18, 2023 Edition
Alternative Data’s Alternative Music Moment
As a 90s teen, I grew up on the joke “Alternative ___ is so everywhere now. Alternative to what? Sure seems like mainstream to me.” Alternative Data has been having one of those moments in the 2020s and music’s a good reminder of the way mainstream evolves is by alternating what’s hot and what’s not. … Continue reading Alternative Data’s Alternative Music Moment
Fred Armisen On How To Niche Down
All the marketing people will tell you to find your niche. Which is fine. It’s good advice and you should take it. I’ll find mine eventually. Maybe. But in the meantime, I’ll admire people who have already figured it out. Especially in a way that doesn’t feel so infinitely narrow. Like Fred Armisen. Here he … Continue reading Fred Armisen On How To Niche Down
Social Media Status (via Eugene Wei)
Status is probably one of the most useful things to understand. It’s how we see the relationship between two people in any transaction. It’s how we know if somebody has the upper hand, or if they had it but just lost it, or if it’s ending in high-fives or fisticuffs. Status measurement techniques also change … Continue reading Social Media Status (via Eugene Wei)
Vlatko’s “You Made It” USWNT Videos
The US Women’s National Team is about to ship off for a World Cup. Over the past years and decades really, the top-notch player pool keeps growing for the team. And with hot streaks, injuries, and all the normal drama of being a professional athlete, there’s as much art as there is science to who … Continue reading Vlatko’s “You Made It” USWNT Videos
People Will Do Anything For Those Who…
A Blair Warren quote on persuasion: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicion, and help them throw rocks at their enemies. I’ll reformat this, because it’s a useful framework before you ask someone to do something (and an extremely useful framework before you … Continue reading People Will Do Anything For Those Who…
How Mic Jagger Answered, “Who’s Better, You Or The Beatles”
Irish TV, 1965, the reporter asks Mic Jagger, “How do you compare your group with the Beatles?” Watch the video and hear Mic’s “diplomatic” take, It’s a massive lesson in why “different” beats “better” (that’s for you marketing/brand people). h/t Cole Shafer for sharing, who summarized it well in an older blog post with: “you … Continue reading How Mic Jagger Answered, “Who’s Better, You Or The Beatles”