Would You Look At This Billboard?!

Robert Lucas' crazy church billboard, "Go to church or the devil will get you"

You’re flying down the highway, looking at the dashed lines flippbooking by, marveling at the sky just taking up all that space, and BAM - no, not an accident, you’re safe in this scenario, but a billboard snaps your brain out of everything. My buddy Robert Lucas saw this billboard and had something like that … Continue reading Would You Look At This Billboard?!

Podcast Of The Week: I Wanted To Be Laura F’n Belgray

the copywriters club podcast

Holy transformation in just a few short years Batman. Laura Belgray stopped back in on the Copywriter Club podcast to talk about all the things that have happened since she was last on a few years ago. I'm focused on the newer one today ("Stepping Into Your Own Voice With Laura Belgray") but both are … Continue reading Podcast Of The Week: I Wanted To Be Laura F’n Belgray

Mitch Hedberg On How To Name An Appliance

Mitch Hedberg on the art and science of appliance naming: I want to get a job naming kitchen appliances. That seems easy, you know? Refrigerator, toaster, blender - you just say what the thing does, then you add “-er.” Kitchen Appliance Naming Institute: “What’s this thing do?” “It keeps (expletive) fresh.” “Well, that’s a 'fresher.' … Continue reading Mitch Hedberg On How To Name An Appliance

Applying Keith Johnstone’s Status Seesaw

A guy slips and falls on a banana peel. Classic. Well, classic-funny if it’s a fancy looking gentleman with a monocle and a top hat, but kind of sad and distressing if it’s a feeble old man with a cane. Why? Status. Every interaction is a status game. Keith Johnstone breaks it down better than … Continue reading Applying Keith Johnstone’s Status Seesaw

You’re Not Skillful Until You Know When You’re Lucky

Claude C Hopkins, the godfather of modern marketing whose 1923 book Scientific Advertising is still (shockingly?!) relevant, thought all advertisers should do some form of direct mail advertising first to learn how to fail. Not because they broadly needed to be humbled, but because they needed to be aware of the numbers game that was … Continue reading You’re Not Skillful Until You Know When You’re Lucky