No price exists without a story. No transaction happens without a story. Actually, stories. Plural. No price, no transaction, no anything - without stories. Which is why this statement is so important: You can’t talk about markets without talking about marketing. The buyer decides a price makes sense. A variation of the decision process occurs … Continue reading You Can’t Talk About Markets Without Talking About Marketing
Tag: planning
Prophets, Bad Guys, And Superhero Masks
You are probably off-track right now. Maybe a few steps, maybe a few miles. But that feeling to course correct even a little? It’s real. Just wanted to let you know. I'm off track too. Constantly. It’s hard to talk about. Prophets, bad guys, and superhero masks can help. Some definitions to start. Prophets don’t … Continue reading Prophets, Bad Guys, And Superhero Masks
Days Off Make For The Best Work
"You're not working on your day off, are you?!" "Nope. Just had to get a picture of us here - don't forget to smile…" Here's to taking days off and spending time with the people we care about. And then to reflecting on those days off because… We ate dinner at Marta, Danny Meyer and … Continue reading Days Off Make For The Best Work
The Three Faders Of Money, Time, And Effort
Money, time, and effort are all sliding scales (or faders, for my music people) that move up or down relative to one another. If you have a ton of money, you won’t have to put as much time or effort in. If you have no money, you’ll need to invest a lot of time and … Continue reading The Three Faders Of Money, Time, And Effort
Run Away From One Thing, And Towards Another
A little wisdom from Austin Kleon’s friend Mark: Advice on leaving (your place of birth, social media platforms, etc.): Make sure you’re running toward something, and not just away from something! Panicking and hitting the road is not enough. You’ll need a destination. Sooner or later. If you have one in mind or know what … Continue reading Run Away From One Thing, And Towards Another
Plus Minus Next Journaling (2023 Prep Tools)
Max Jancar has, “a cheat sheet for turning a devastating loss into the best thing that ever happened to you.” It’s a big promise, but as we reflect on what we want to do in 2023, and inevitably what we didn’t do/didn’t do so well in 2022, this can be a really useful tool. He’s … Continue reading Plus Minus Next Journaling (2023 Prep Tools)
The Empathy Gap
Humans are tricky. How we reconcile what we want now versus what we’ll want later… well, they aren’t always well-aligned. The name for this mismatch is the empathy gap. If we want to eat healthier but the bag of chips we bought a week ago and hid in the high cabinet is psychically calling out … Continue reading The Empathy Gap