You Can’t Talk About Markets Without Talking About Marketing

No price exists without a story.  No transaction happens without a story.  Actually, stories. Plural. No price, no transaction, no anything - without stories.  Which is why this statement is so important: You can’t talk about markets without talking about marketing.   The buyer decides a price makes sense. A variation of the decision process occurs … Continue reading You Can’t Talk About Markets Without Talking About Marketing

Prophets, Bad Guys, And Superhero Masks

You are probably off-track right now. Maybe a few steps, maybe a few miles. But that feeling to course correct even a little? It’s real. Just wanted to let you know. I'm off track too. Constantly. It’s hard to talk about.  Prophets, bad guys, and superhero masks can help.  Some definitions to start.  Prophets don’t … Continue reading Prophets, Bad Guys, And Superhero Masks

Run Away From One Thing, And Towards Another

A little wisdom from Austin Kleon’s friend Mark: Advice on leaving (your place of birth, social media platforms, etc.): Make sure you’re running toward something, and not just away from something! Panicking and hitting the road is not enough. You’ll need a destination. Sooner or later.  If you have one in mind or know what … Continue reading Run Away From One Thing, And Towards Another