Learning From The COVID Crisis’ Complexities

Rory Sutherland made this point, “Isn't it interesting that the whole world's scientific elite are trying to solve a problem that, in most cases, your immune system solves within a week?” There are so many interesting variables inside of this, let’s dissect a few we can broadly apply. The scientific elite. The real experts. The … Continue reading Learning From The COVID Crisis’ Complexities

Which Do We Believe: The Statistics Or The Calculus?

Which do we want to believe - the statistics or the calculus? If we believe the statistics and our idea will probably fail, why even start? If we focus on the calculus, the trajectory and future potential of our idea, we’ll at least try to engineer a solution. Even if the odds are against us. … Continue reading Which Do We Believe: The Statistics Or The Calculus?

It’s A Fact, It’s Science

“It’s a fact, it’s science.” Not exactly. Science is a process where we test answers to questions.  We only reach “fact” status when the answer to a test is “objective and verifiable.” Even here, we’re never quite 100% certain. Anything could be disproven, it just becomes a matter of likelihood or confidence. The most common … Continue reading It’s A Fact, It’s Science

Heads And (Long) Tails: Niches Contain Riches

Ideas, content, clients - all exist across a distribution. Ideas can be bad, good, or revolutionary. Content can be unpopular, popular, or viral. Clients can be unprofitable, profitable, and wildly profitable. The core concept is to visualize a range and look for where things aggregate. In an industrialized world, average wins. The “head” (aka the … Continue reading Heads And (Long) Tails: Niches Contain Riches

De-Bugging The Happiness Formula: Happiness = Reality – Expectations

“A happy client is a good client.” “Expectation setting is the key to success.” These are great anecdotes, but what do they really mean? How do we actually apply them?  There’s a saying, “the formula for happiness is reality minus expectations.” The standard takeaway is that with a low enough bar, a lot of reality … Continue reading De-Bugging The Happiness Formula: Happiness = Reality – Expectations

Maximize Strengths, Minimize Weaknesses

Unfortunate Truth: It’s really hard to become great at something we’re inherently bad at. Fortunate Reality: it’s possible to become great at something we’re inherently good at.  Fortune-Impeding Fiction: “I don’t have to put as much effort into what I’m good at, so I’ll put most of my effort improving the things I’m bad at.” … Continue reading Maximize Strengths, Minimize Weaknesses