Learning From The COVID Crisis’ Complexities

Rory Sutherland made this point, “Isn't it interesting that the whole world's scientific elite are trying to solve a problem that, in most cases, your immune system solves within a week?” There are so many interesting variables inside of this, let’s dissect a few we can broadly apply. The scientific elite. The real experts. The … Continue reading Learning From The COVID Crisis’ Complexities

Heads And (Long) Tails: Niches Contain Riches

Ideas, content, clients - all exist across a distribution. Ideas can be bad, good, or revolutionary. Content can be unpopular, popular, or viral. Clients can be unprofitable, profitable, and wildly profitable. The core concept is to visualize a range and look for where things aggregate. In an industrialized world, average wins. The “head” (aka the … Continue reading Heads And (Long) Tails: Niches Contain Riches

De-Bugging The Happiness Formula: Happiness = Reality – Expectations

“A happy client is a good client.” “Expectation setting is the key to success.” These are great anecdotes, but what do they really mean? How do we actually apply them?  There’s a saying, “the formula for happiness is reality minus expectations.” The standard takeaway is that with a low enough bar, a lot of reality … Continue reading De-Bugging The Happiness Formula: Happiness = Reality – Expectations

Maximize Strengths, Minimize Weaknesses

Unfortunate Truth: It’s really hard to become great at something we’re inherently bad at. Fortunate Reality: it’s possible to become great at something we’re inherently good at.  Fortune-Impeding Fiction: “I don’t have to put as much effort into what I’m good at, so I’ll put most of my effort improving the things I’m bad at.” … Continue reading Maximize Strengths, Minimize Weaknesses