“Mine.” That’s it. The shirt in the thrift shop? Somebody gave it away. It doesn’t even exist until we see it and pay for it. Now, from the point where we say, “that could be mine,” to the point where we have made the purchase and made it our own, the value has risen exponentially. … Continue reading Nothing Has Value Until We Add This Word
Tag: sales
Landing That Client When The Confidence Isn’t Quite There Yet
You know that phase where you’re good enough at something that you’re ready to both do it and get paid for it, but you still don’t have the same confident swagger as the people you admire who make it look so easy? Here’s a little trick to help you push through it. When you’re talking … Continue reading Landing That Client When The Confidence Isn’t Quite There Yet
Marketing Is Sales At Scale
One of many things I’ve learned from Christopher Lochhead is that, “Marketing is sales at scale.” It starts with being able to convince and convert (“sell”) one person. That’s the job of the salesperson. It continues with being able to convince and convert multiple people. That’s the job of the marketer. Great salespeople aren’t necessarily … Continue reading Marketing Is Sales At Scale