Landing That Client When The Confidence Isn’t Quite There Yet

You know that phase where you’re good enough at something that you’re ready to both do it and get paid for it, but you still don’t have the same confident swagger as the people you admire who make it look so easy? Here’s a little trick to help you push through it.  When you’re talking … Continue reading Landing That Client When The Confidence Isn’t Quite There Yet

Marketing Is Sales At Scale

One of many things I’ve learned from Christopher Lochhead is that, “Marketing is sales at scale.” It starts with being able to convince and convert (“sell”) one person. That’s the job of the salesperson. It continues with being able to convince and convert multiple people. That’s the job of the marketer. Great salespeople aren’t necessarily … Continue reading Marketing Is Sales At Scale