You’re Not Skillful Until You Know When You’re Lucky

Claude C Hopkins, the godfather of modern marketing whose 1923 book Scientific Advertising is still (shockingly?!) relevant, thought all advertisers should do some form of direct mail advertising first to learn how to fail. Not because they broadly needed to be humbled, but because they needed to be aware of the numbers game that was … Continue reading You’re Not Skillful Until You Know When You’re Lucky

(The Power Of) I’ll Have To Get Back To You

Sometimes someone says something so crazy to you, the best response is a simple, “I’ll have to get back to you.” Next time your patience is being tried, or also if someone says they’ll “have to get back to you,”reflect with this: https://twitter.com/forbes/status/1402388019420741633?s=21 If you can’t see the video, one government official is asking another, … Continue reading (The Power Of) I’ll Have To Get Back To You

Scientific Thinking Isn’t About Being Certain

It’s a pet peeve of mine, ok? I get upset when people think science is all about certainty. Science isn’t about certainty. Science is about living with uncertainty and still making progress. It’s about mistakes, experiments, and learning. Thinking like a scientist, in life and with our careers, isn’t a bad approach, it’s the approach … Continue reading Scientific Thinking Isn’t About Being Certain

Common Sense Is At Least As Important As Science

We’ve all struggled to help somebody while they insisted on doing something illogical, suboptimal, or just plain senseless. Whether we care to admit it or not, we’ve all done the same things too. With the anti-science/pro-science crowds getting all flustered by the headlines lately, it’s a good time to step back and remember the importance … Continue reading Common Sense Is At Least As Important As Science

Leadership Lessons From Ms. Frizzle

In the 80s and 90s, Ms. Frizzle and her Magic School Bus were impossible for a kid to avoid. There were books, TV shows, and even video games, all with the parent/teacher/Presidential blessing of being labeled “educational!” And, to be honest - they were actually pretty great. With author Joanna Cole‘s passing, I was looking … Continue reading Leadership Lessons From Ms. Frizzle