40(ish) And The Digital Donut Hole

Josh Spector had this insight specifically about near 40-somethings (maybe 5-10 years in either direction around that age too): 40-year-olds look up (in age) to people who succeeded in a pre-social media world, and down to people who succeeded in a post-social media everywhere/everything world. Worst of all, they don’t feel comfortable in either world. … Continue reading 40(ish) And The Digital Donut Hole

Podcast Of The Week: Patreon CEO Jack Conte On The Creator Economy, Artist Burnout, And Social Media Platform Competition

I rarely repeat myself like this, but I’ve got to do it. If you are getting clients, building an audience, or proactively trying to drive profits in any way via the internet, you need to listen to Josh Constine’s interview with Patreon CEO Jack Conte. This conversation will help you understand how we got here … Continue reading Podcast Of The Week: Patreon CEO Jack Conte On The Creator Economy, Artist Burnout, And Social Media Platform Competition

Going From Social Media To Social Media Driven Business

The modern creator's dilemma: social media is a great way to find and connect with customers, patrons, and fans. But (and it’s a BIG but), all the platforms kind of suck for monetizing your work. Everything is supposed to be… free. That’s not exactly synonymous with profitable. Plus, when we say ALL the platforms, we’re … Continue reading Going From Social Media To Social Media Driven Business

Create, Curate, Conversate: Lil Nas X’s Marketing Masterclass

In case you didn’t catch this, Lil Nas X just gave a masterclass on how to play the media to his advantage. Jon Caramanica’s got the play by play here, but any of us can learn from Lil Nas X about how to spread an idea, product, or service. All it takes is three words: … Continue reading Create, Curate, Conversate: Lil Nas X’s Marketing Masterclass

Podcast Of The Week: A Customer Acquisition Cost Masterclass With Jessi Pujji

Jessi Pujji knows a thing or two about customer acquisition. He’s a Jedi at social media marketing and has worked with some of the largest modern direct-to-consumer brands to help create and execute on their campaigns. Pujji showed up on the Founder’s Field Guide Podcast (ep. 27) with Patrick O’Shaughnessy this week and gave an … Continue reading Podcast Of The Week: A Customer Acquisition Cost Masterclass With Jessi Pujji

Comparison Is The Primary Sin Of Modern Life

“Comparison is the primary sin of modern life.” Michael Ray, Stanford Professor* The surest way to have enough (or not enough) of something is to pick a comparison that proves your point. I’m broke next to Warren Buffett. He’s (currently) middle class next to Jeff Bezos. I’m rich compared to a bum on the street. … Continue reading Comparison Is The Primary Sin Of Modern Life

Serve The Someones (Because We Can’t Serve Everyone)

We the people wanted more stuff at lower prices. Anything and all of it. And the internet provided. We didn’t get flying skateboards, but we certainly did get infinite shelf space. For the low, low price of a few Blockbuster late fees a month, Netflix has more content than you can watch in your lifetime … Continue reading Serve The Someones (Because We Can’t Serve Everyone)

Podcast Of The Week: Online Dating Is Changing The World

Sometimes a quirky claim ends up being way deeper than it appears at face value. This is one of those claims: online dating is changing the global economy, and in no small way. Dan McMurtrie and his firm Tyro Partners published a paper titled, "Dating Market: Thesis Overview" and it's been widely shared in the … Continue reading Podcast Of The Week: Online Dating Is Changing The World

Podcast Of The Week: From Concept To Product To Scale

Patrick O'Shaughnessy sat down with Kevin Systrom and Mike Krieger, co-founders of Instagram, for a wide ranging conversation covering everything from coming up with new ideas, to learning to fly, to being coffee obsessed. This is not the How I Built This episode (which is also very good) or a tell-all about the Facebook acquisition, … Continue reading Podcast Of The Week: From Concept To Product To Scale