Tag: social media

Podcast Of The Week: Musk, Twitter, And Strategy (And Stratechery)

What happens if the world’s richest man becomes in charge of the most important information platform? The “Elon Musk wants to buy Twitter” story may be stale by the time I click send on this email, but this conversation between Derek Thompson and Ben Thompson will still be significant.  Derek has previously called Twitter “a … Continue reading Podcast Of The Week: Musk, Twitter, And Strategy (And Stratechery) →

Social Media Is Unsafe Because The People Who Made It Never Felt Unsafe In Those Ways

Kara Swisher says the reason social media is unsafe is because the people who made and designed it, never felt unsafe in those ways.  If you never were an X, how were you supposed to know Y was a thing?  How we approach solving for this matters.  None of us know much beyond what we … Continue reading Social Media Is Unsafe Because The People Who Made It Never Felt Unsafe In Those Ways →

40(ish) And The Digital Donut Hole

Josh Spector had this insight specifically about near 40-somethings (maybe 5-10 years in either direction around that age too): 40-year-olds look up (in age) to people who succeeded in a pre-social media world, and down to people who succeeded in a post-social media everywhere/everything world. Worst of all, they don’t feel comfortable in either world. … Continue reading 40(ish) And The Digital Donut Hole →

Podcast Of The Week: Patreon CEO Jack Conte On The Creator Economy, Artist Burnout, And Social Media Platform Competition

I rarely repeat myself like this, but I’ve got to do it. If you are getting clients, building an audience, or proactively trying to drive profits in any way via the internet, you need to listen to Josh Constine’s interview with Patreon CEO Jack Conte. This conversation will help you understand how we got here … Continue reading Podcast Of The Week: Patreon CEO Jack Conte On The Creator Economy, Artist Burnout, And Social Media Platform Competition →

Going From Social Media To Social Media Driven Business

The modern creator's dilemma: social media is a great way to find and connect with customers, patrons, and fans. But (and it’s a BIG but), all the platforms kind of suck for monetizing your work. Everything is supposed to be… free. That’s not exactly synonymous with profitable. Plus, when we say ALL the platforms, we’re … Continue reading Going From Social Media To Social Media Driven Business →

Create, Curate, Conversate: Lil Nas X’s Marketing Masterclass

In case you didn’t catch this, Lil Nas X just gave a masterclass on how to play the media to his advantage. Jon Caramanica’s got the play by play here, but any of us can learn from Lil Nas X about how to spread an idea, product, or service. All it takes is three words: … Continue reading Create, Curate, Conversate: Lil Nas X’s Marketing Masterclass →

Podcast Of The Week: A Customer Acquisition Cost Masterclass With Jessi Pujji

Jessi Pujji knows a thing or two about customer acquisition. He’s a Jedi at social media marketing and has worked with some of the largest modern direct-to-consumer brands to help create and execute on their campaigns. Pujji showed up on the Founder’s Field Guide Podcast (ep. 27) with Patrick O’Shaughnessy this week and gave an … Continue reading Podcast Of The Week: A Customer Acquisition Cost Masterclass With Jessi Pujji →

Comparison Is The Primary Sin Of Modern Life

“Comparison is the primary sin of modern life.” Michael Ray, Stanford Professor* The surest way to have enough (or not enough) of something is to pick a comparison that proves your point. I’m broke next to Warren Buffett. He’s (currently) middle class next to Jeff Bezos. I’m rich compared to a bum on the street. … Continue reading Comparison Is The Primary Sin Of Modern Life →

Serve The Someones (Because We Can’t Serve Everyone)

We the people wanted more stuff at lower prices. Anything and all of it. And the internet provided. We didn’t get flying skateboards, but we certainly did get infinite shelf space. For the low, low price of a few Blockbuster late fees a month, Netflix has more content than you can watch in your lifetime … Continue reading Serve The Someones (Because We Can’t Serve Everyone) →