Jessi Pujji knows a thing or two about customer acquisition. He’s a Jedi at social media marketing and has worked with some of the largest modern direct-to-consumer brands to help create and execute on their campaigns. Pujji showed up on the Founder’s Field Guide Podcast (ep. 27) with Patrick O’Shaughnessy this week and gave an … Continue reading Podcast Of The Week: A Customer Acquisition Cost Masterclass With Jessi Pujji
Tag: social media
Comparison Is The Primary Sin Of Modern Life
“Comparison is the primary sin of modern life.” Michael Ray, Stanford Professor* The surest way to have enough (or not enough) of something is to pick a comparison that proves your point. I’m broke next to Warren Buffett. He’s (currently) middle class next to Jeff Bezos. I’m rich compared to a bum on the street. … Continue reading Comparison Is The Primary Sin Of Modern Life
Serve The Someones (Because We Can’t Serve Everyone)
We the people wanted more stuff at lower prices. Anything and all of it. And the internet provided. We didn’t get flying skateboards, but we certainly did get infinite shelf space. For the low, low price of a few Blockbuster late fees a month, Netflix has more content than you can watch in your lifetime … Continue reading Serve The Someones (Because We Can’t Serve Everyone)
Modern Networking
Our ability to reach people - clients, friends, centers of influence, etc., new and old alike - is only limited by our own willingness to take action. James Clear shared the following, It’s never been a better time for self-motivated people. Anyone connected to the internet has the education power of a university and the … Continue reading Modern Networking
Podcast Of The Week: Online Dating Is Changing The World
Sometimes a quirky claim ends up being way deeper than it appears at face value. This is one of those claims: online dating is changing the global economy, and in no small way. Dan McMurtrie and his firm Tyro Partners published a paper titled, "Dating Market: Thesis Overview" and it's been widely shared in the … Continue reading Podcast Of The Week: Online Dating Is Changing The World
Podcast Of The Week: From Concept To Product To Scale
Patrick O'Shaughnessy sat down with Kevin Systrom and Mike Krieger, co-founders of Instagram, for a wide ranging conversation covering everything from coming up with new ideas, to learning to fly, to being coffee obsessed. This is not the How I Built This episode (which is also very good) or a tell-all about the Facebook acquisition, … Continue reading Podcast Of The Week: From Concept To Product To Scale
Podcast of the Week: “Waldenponding”
Venkatesh Rao is one of those people I steal way too much intellectual capital from. Russ Roberts is another one of those people. The two of them, together, on EconTalk, make for a delightful conversation. The central concept is Rao's critique of "Waldenponding," which is his word for people who put all smartphone/social media/engagement completely … Continue reading Podcast of the Week: “Waldenponding”
Negative FOMO Vs. Positive FOMO
Contrary to how it’s often portrayed, there’s both a good and bad type of FOMO (Fear Of Missing Out). It pays to be able to recognize each and harness them to our, and our clients’, advantage. The negative type of FOMO occurs when we are running towards something that we’ll either never catch or at … Continue reading Negative FOMO Vs. Positive FOMO
Podcast Of The Week: C.R.E.A.M. – The NBA In China Edition
When Wu-Tang said, "Cash rules everything around me / C.R.E.A.M. Get the money / dollar dollar bill ya'll," they cemented the acronym. With Houston Rockets GM Daryl Morey tweeted, "fight for freedom, stand with Hong Kong," he gave us all a reason to revisit the acronym. It's still Cash, but it also could be China, … Continue reading Podcast Of The Week: C.R.E.A.M. – The NBA In China Edition
Podcast of the Week: The Opposite of Distraction isn’t Focus, it’s Traction
Nir Eyal is making the rounds promoting his new book, Indistractable. His behavioral design work is fascinating (see also Hooked: How to Build Habit-Forming Products), and lends a lot of credibility to why we should pay attention to this new book. Eyal applies the same methods that get us hooked to our smartphone vibrations and … Continue reading Podcast of the Week: The Opposite of Distraction isn’t Focus, it’s Traction