Understanding Aspirations To Drive Sales

How you position your client's aspirations is the most critical driver of your sales.  This Ash Ambirge (the middle finger project) quote nails it, When the lottery wants to boost ticket sales, they don’t raise the odds. They raise the jackpot. Why? Because people don’t buy odds, they buy dreams.  What does your client want?  … Continue reading Understanding Aspirations To Drive Sales

How We Feel = The Stories We Tell (With Ocean Vuong)

How we feel is a function of the stories we repeat to ourselves.  To change, with repetitions, is to edit. We can edit for length, tone, truth - and/or any combination of things.  When we’re telling stories to others, our stories come crashing into theirs. What they repeat when they walk away, determines how they … Continue reading How We Feel = The Stories We Tell (With Ocean Vuong)

Sunday Music: Slick Rick’s Mona Lisa

When it comes to storytelling, Slick Rick is one of the greats. I don’t know how I ended up with “Mona Lisa” stuck in my head the other day, but the whole song is a masterpiece.  For the uninitiated, Slick Rick has already “made it” before he launches into the song (it’s important background if … Continue reading Sunday Music: Slick Rick’s Mona Lisa

What The Jefferson Bible Can Teach Us About Marketing

Thomas Jefferson famously took the gospels from the bible, stripped out everything except for Jesus’ words, and said, “A more beautiful or precious morsel of ethics I have never seen; it is a document in proof that I am a real Christian, that is to say, a disciple of the doctrines of Jesus.” As you … Continue reading What The Jefferson Bible Can Teach Us About Marketing

Life Is Hell (When The AC Breaks)

We interrupt your normally programmed, thoughtfully curated conversation starters for a story. If you pay close attention, there's probably a moral in here about the importance of framing our experiences. If you don’t, hopefully it’s at least good for a laugh. If you see me IRL and I tell this story, you'll know here's where … Continue reading Life Is Hell (When The AC Breaks)