John Cleese grew up fascinated by guided missiles. He was fascinated with them, “…in a way that normally only ugly ducklings or pirates or talking vermin enchant a child.”* As a kid, guided missiles were a fascinating piece of wartime technology. As an adult, he realized they were a perfect metaphor to explain being ok … Continue reading The Little Missile That Could (John Cleese’s Brilliant Near-Term Failure/Long-Term Success Metaphor)
Tag: teaching
Learning About What’s Learned Is Learning To Make Things Stick
We don’t just tell the story of how our products and services work for our clients, our clients have to learn the stories and internalize the message themselves. Personal experience is the glue that holds our offerings and their desires together. Once we understand their experiences and desires, even in general, we can start to … Continue reading Learning About What’s Learned Is Learning To Make Things Stick