The answer to most either-or questions is “Yes.”
Should it be quantitative or qualitative? Yes.
Should it be written out or presented? Yes.
Should it be fact-based or faith-based? Yes.
Balancing what appear to be extremes and mixing tensions together is what makes things interesting.
All numbers with no story is boring. All story with no numbers can feel preachy.
Instead of either-or, look for the yes. Look for the combination of both that creates the most interest-driving tension.
h/t Dan Pink’s conversation with Brené Brown, this post is a riff inspired by them