There are two things you have to know to communicate your value:
- The value you think you’re creating, and
- Why the person you’re creating it for thinks it’s valuable
Lemonade stands are great, but mostly in summer and not in the winter.
If you make the stand because people like lemonade, don’t be surprised when your sales slump after September.
If you make the stand because people like lemonade when it’s hot in the summer and they need a refreshing treat, you’re doing it right.