Your product or service solves a problem. Great. But, how are you going to get people to use it?
The great philosopher Mary Poppins inspired my favorite question:
What’s the spoonful of sugar?
I see the medicine. I know how it works. I know why it works. I know they need to take it. But…
But – what’s the spoonful of sugar that makes the medicine go down?
You can make medicine all day, but you can’t get them to take it without the spoonful of sugar.
Don’t overlook it. Listen to Mary Poppins.