A Tribe Called Lynchpin: Josh Spector And Dennis Moseley Williams on JUST PRESS RECORD

It only took 36 minutes for them to figure out why I wanted to pair them up. Josh called it out first. He paused after Dennis made his 14th brilliant point and asked,

I’m gonna guess—you’re a Seth Godin fan?

What neither of them knew, is how Seth Godin was exactly the thread tying them together in my mind, and pretty much the whole hunch/reason I invited them to meet on Just Press Record.

When I tell people about Josh Spector, I tell them, “He’s my tactical Seth Godin. Anything I know I should do, when I’m ready for how, I either find him demonstrating the idea in practice, or explaining it in brilliant detail. He’s changed the way I write subject lines and think about all aspects of marketing, and nobody else does it like him at the tactical level.”

When I tell people about Dennis Moseley Williams, I tell them, “He’s my experience design Seth Godin. Anything that exists in the 4 dimensions of spacetime, especially the most boring or simplistic stuff like your work-work, extra especially if you work in the professional services industries, he’s obsessed with reminding you to curate how it feels. All of life is a stage to him, and he’s changed the way I go about everything from running client meetings to opening podcasts.”

Now, I can’t lie or leave this detail out either—I wanted to get Josh and Dennis together because I knew that after hanging with them, I’d have a whole new perspective on this YouTube/podcast experiment and what to do with it too. I didn’t even have to directly ask them for advice, I just needed to wind them up and watch them go play in my sandbox.

And you know what?

I think you’ll find the same when you listen to them talk with each other.

You’re going to hear something (or ten things) that trigger, “Oh, now I know how to do THAT thing,” or “Wow, I can flip that experience to make it sing, if I just change my approach to pricing.”

Josh and Dennis, together, is like a spontaneously improvised and captured TED talk, and now you can watch (and replay it) any time you like.

How cool is that?

(It’s pretty cool.)

We unpack how they each learned to be around adults when they were kids, and how those experiences guide how they operate today.

We talk about learning your “bits,” aka the stories you tell that activate emotions in the people you most want to reach, and how to practice and refine them over time.

They even both tell Norm MacDonald stories (Josh used to play pick-up basketball with him, and Dennis is Canadian, so obviously he’s friendly with Norm’s brother and sees him around town, duh).

Whatever you do, you are in the business of informing and transforming people. No two people can show you how to play with the ways the tactics and experiences mix like Josh and Dennis.

Listen below or wherever you get your podcasts, and let me know what most inspired YOU from this conversation: