Disney Park Character Training

I was talking to a friend putting together a memory book of trips to Disney World for her kids. She highlighted how the characters sign autographs and how the kids had multiple autographs of characters from multiple visits that were all the same. 

That’s some serious character training. 

Businesses that can capture the right vibe (re: branding) with each customer interaction over time are worth studying. 

Maybe the signature example is obvious, but it surprised and impressed me. 

It makes me wonder, what are the small things we do to consistently make people feel what we want them to feel, and remember things the ways we want them to remember them?

It goes way beyond signing autographs. Check out this Mickey training video and think about how these principles apply to your own business: