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Efficient Isn’t Always Effective
“You should do this.”
That’s efficient.
It’s specific and narrow and direct.
But efficient isn’t always effective.
Sometimes you have to write a poem about it.
Inspire a person.
Get under their skin.
Blow it up.
Burn it down.
Rebuild it from the rubble.
Efficient is good.
But,
Efficient isn’t always effective.
h/t Meghaan Lurtz who I am quoting from my notes on a talk I heard her give