How Mic Jagger Answered, “Who’s Better, You Or The Beatles”

Irish TV, 1965, the reporter asks Mic Jagger, “How do you compare your group with the Beatles?”

Watch the video and hear Mic’s “diplomatic” take, It’s a massive lesson in why “different” beats “better” (that’s for you marketing/brand people). 

h/t Cole Shafer for sharing, who summarized it well in an older blog post with: “you only have competition if you choose to have competition. Refuse this choice. And, be so wildly uniquely yourself, that your would-be competitors are forced to make this choice, too.”

Ps. Cole ignored sports vs. arts as competition to make a brand point in that quote. He tackles sports on this LinkedIn post about the same Jagger interview (pun intended).