Nobody Wants To Go To A Doctor That’s Half Proctologist And Half Dentist

Focus on getting the expectations right. The outcomes really do tend to follow. As Charlie Munger says, “Nobody wants to go to a doctor that’s half proctologist and half dentist.”

Framing is everything. It’s really hard to sell misunderstandings let alone things nobody wants in the first place.

Ask, observe, understand, and then, set the table. Finally, deliver.