People Will Do Anything For Those Who…

A Blair Warren quote on persuasion:

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicion, and help them throw rocks at their enemies. 

I’ll reformat this, because it’s a useful framework before you ask someone to do something (and an extremely useful framework before you ask someone to pay you to do something) 

People will do anything for:

1. Those who encourage their dreams

2. Justify their failures

3. Allay their fears

4. Confirm their suspicion

5. Help them throw rocks at their enemies

If you’re persuading someone to do something, start with any one of these ^^^

If you’re being persuaded by someone, maybe take a look at this list too. 

h/t Colin Chung who shared this quote in Osmosis (which you should be subscribed to, but if you’re not, click the link).