Podcast Of The Week: Justin Castelli On Leveraging Your Personal Brand

You and your reputation are your personal brand. Not your TikTok or whatever performative social media BS you do or do not want to do. 

Just who you are in the world. 

How you broadcast or narrowcast “you” is up to you. But by all means, don’t be anything other than you. 

Justin Castelli gave a beautiful talk on this at a conference and I’m so happy it made its way to YouTube. Give it a watch, give it a share. This topic matters for anybody trying to build anything in the world. 

What you do is who you are. 

So do it well. Extra LL.

Check out more of Justin’s writing here too. 

ps. Justin’s all about PRST (pursuit), but I’ve been laughing to myself all morning about this presentation and calling it “PB&J” (personal branding and Justin).