Say It Again, Sam

Next time you think somebody else already did it first, or better, or whatever – read this:

“Everything that needs to be said has already been said. But, since no one was listening, everything must be said again.” André Gide

Maybe you were listening. 

Maybe you caught it the first time. 

But everyone certainly didn’t. 

Make it yours – don’t just steal it. 

But make it yours and go say it. 

Ps. Is there any more beautiful depiction of how themes repeated out of and across time can mean so much than “Play it again, Sam” – ? These are memes. They are cultural genes. They are not just dumb jokes on the internet (and Richard Dawkins coined the term well before any of these modern shenanigans!). Read more about leveraging memes in your work in these posts.