Sleep Baseball (Weird Audience Problem Solving)

Can’t sleep? Have you tried… fake baseball game radio shows? 

If you know you like something and you feel pretty confident others will like it too, you can make a business out of it. 

If you build it, they might come.* 

I’m blown away by this fake baseball game radio show idea. You somehow remove the stakes of needing to know what happens (or feel spoiled because it happened) and can get lost in the backgroundedness of it all. 

It’s fascinating from inception to execution. They knew the job to be done.

See “The Rapture of Listening to a Fake Baseball Game” in the New Yorker for more (h/t Scott B.)

*If you only build it, they won’t come. You do actually have to tell people what you’re up to. More on that here.