Technically Difficult Vs. Technical Difficulties

It’s technically difficult to prepare, record, edit, release, and promote a podcast.

And, a technical difficulty can mess it up at any one of these levels.

There are million reasons to quit:

You can run out of prep time or book a guest who has frustratingly limited public information.

The recording software can crash and cause you to lose your files.

There might be a background noise or interruption you can’t edit out.

You might screw up your scheduling or have a week full of holidays that suppress your view numbers (gulp).

Your promotional efforts might come off flat and not stir any engagement on release.

The good ways it can go are dwarfed by the bad ways.

You just have to accept the technical difficulties that come alongside doing anything that’s technically difficult.

But, if you can accept the realities of technical difficulties, you can also bet on them making others quit.

And that’s a legitimate advantage.

Because then, you start to see the technical difficulties as a mere rite of passage.

They make for the most technically simple decision you’ll ever make if you really want to do something.

Just don’t quit.

The difficulties are a part of it.

As the magician, Teller, says,

“Sometimes magic is just someone spending more time on something than anyone else might reasonably expect.”

Just don’t quit.  

See what happens.

Ps. no Intentional Investor this week because we ran into some technical difficulties. The show will be back in 2 weeks with a bullet. If you’re craving some finance people talking about everything else but finance, here’s my talk with Grant Williams which was the most popular interview of the show this year: