- Cultish Creative
- Posts
- The Time To Worry
The Time To Worry
Everybody’s scared again (here in July of 2022). Inflations and recessions and bear markets, oh my.
Amelia Earhart had this to say about preparation and worry,
The time to worry is three months before a flight. Decide then whether or not the goal is worth the risks involved. If it is, stop worrying. To worry is to add another hazard.
Whatever is driving you or your business crazy right now, the time to worry about “now” was in the preparation stage.
If you’re going to worry now, worry about the assumptions that got you here and might get into the way of where you’re trying to go 3 months (or whatever period you like) in the future.
Even when we’re wrong about whatever bad things have materialized, all we can do is plan what we’re going to do next.
To simply worry is to do nothing productive.
To plan and act, repeatedly and in succession – that’s the best we can do.